One of these moments when you find out that the company is not seen as I want it to be seen. Compared to generic software engineering companies, we have the advantage of creating software that is capable of processing more data.
For years we have promoted this unique advantage, for which we use OpenCL, CUDA, HIP and several other languages. Always having full projects in mind, but unfortunately not clearly communicating this.
During discussions with several existing and new customers, it became suddenly clear that we are seen as a company that fixes code, not one that builds the full code.
It became most clear that when was suggested to let us collaborate with another party, where our role would be to make sure they would not make mistakes regarding performance and code-quality.
- Customer: You can work with a team we hired before.
- Us: We also do full projects.
- Customer: Really?
This would mean we would be the seniors in the group, but not own the project – a suboptimal situation, as important design decisions could be ignored. Continue reading “Customer: “So you also do full projects?””